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Go to Settings in your account and click Connect Google. You only need to do this once.
Open analytics.google.com → Admin → Property Settings. The Property ID is a number like 123456789.
Go to Billing in your account → Manage subscription. You can cancel anytime — your access continues until the end of the billing period.
Go to Settings → Danger Zone → Delete account. This permanently deletes your account and all client data.
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